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Helpful Hints For a Successful Presentation

  • A "Speaker Ready Room" is available for rehearsal or final run-through of your session prior to the presentation.
  • As you are preparing your slide deck, please plan accordingly as internet access is not available in seminar rooms.
  • A computer will be provided in the room with your presentation preloaded. If you wish to use your own computer, you must have a VGA output or provide an adapter.
  • We encourage the use of videos and motion graphics to illustrate your points and keep your presentation lively.
  • Do not crowd, clutter, or put too much material on your slides. They should be as simple as possible while still getting your message across.
  • All the writing, figures, tables, numbers, etc. should be clearly and boldly presented on the slides. Do not try to put too much information on one slide.
  • Observe the 4 Ps: Prepare, Practice, Promote, Present


Intellectual Property
Presenters must fully disclose all intellectual property utilized within handout materials and during course instruction. This is to protect intellectual property rights such as copyright or patent ownership.

Non-commercial Policy
Unless specifically designated, DSE educational programs are non-commercial events. The DSE podium is not to be used as a place for direct promotion of a presenter’s product, service or monetary self-interest nor for endorsing or discrediting others’ products or services.

In accordance with DSE’s non-commercial policy, distributing company literature or price lists and engaging in sales transactions as part of an educational presentation are prohibited. (Note: This prohibition does not include the use of graphic material used to illustrate technological concepts described during the presentation.)

Conformity to this policy is especially important for seminars, which are now eligible for Certification Renewal Units under the auspices of the Digital Signage Experts Group.

Following the session, speakers are allowed, and encouraged, to accept business cards from attendees who would like further information as attendee contact lists will not be made available to speakers before or after the session due to confidentiality reasons.

Legal Disclaimer
Speaker represents and warrants to Exponation LLC/Digital Signage Expo (DSE) that Speaker is the lawful owner or licensee of all materials and images submitted to Exponation LLC/DSE in connection with the referenced presentation. Speaker agrees to hold Exponation LLC/DSE harmless from all costs, fees, damages and the like resulting from a breach of this representation and warranty.


Golden Rule for Good Content
Share or solve; don’t shill. Good content doesn’t try to sell. Rather, it creates value by positioning you as a reliable and valuable source of vendor-agnostic information. Your content shares a resource, solves a problem, helps your customers do their jobs better… .” Source: Ann Handley and C.C. Chapman, Content Rules (Hoboken, N.J.: John Wiley & Sons Inc., 2011).

Recommended Reading:
Cliff Atkinson, Beyond Bullet Points: Using Microsoft Office PowerPoint to Create Presentations That Inform, Motivate and Inspire, 3rd Edition (Redmond, Wash.: Microsoft Press, 2011)
Cliff Atkinson, The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever (Berkeley, Calif.: New Riders, 2010)

The official DSE Powerpoint templates provide a professional, uniform appearance for presentations which can also be used to create handouts. The templates include a place for your company logo and is flexible enough that it can be adapted to any information, whether text, video or graphics.

Powerpoint Presentation Template Downloads

Powerpoint Presentation Slide Content Checklist

To ensure that essential information, including relevant, non-promotional company background, is included in your presentation, we’ve provided the following checklist for possible slide content:

  • Slide #1: Seminar Title; Speaker Name, Title, Company; Date of Presentation (required for all sessions)
  • Slide #2: DSEG Certification Information (required for DSEG-approved seminars only)
  • Slide #3: Course Description & Learning Objectives (required for DSEG-approved seminars; optional for all other sessions)
  • Slide #4 +: Insert slides of your presentation here
  • Topic Introduction: 3-4 key points or takeaways from the Big Story you will be presenting. Think of the key points as possible tweets that you can use to create interest in your presentation.
  • Subtopics: Development of each of the 3-4 key points with accompanying supporting material; insert additional slides as necessary to make your point.
  • Company logo should appear only on the conclusion page.
  • Company background may be included, but only as necessary to provide attendees knowledge relevant to the story behind your presentation.
  • Conclusion Slide: Your company logo and your contact information (required for DSEG-approved seminars; optional for all other sessions). You may also include your DSE booth number if exhibiting, or mention of other topics and times on the DSE educational program when you might be speaking.

All of our speakers are given the opportunity – and encouraged – to submit a video to promote their session. These videos, running approximately 45-60 seconds, are added to the session's page, used on social media and included in MyDSE newsletters (which are sent to all current DSE registrants). This is a great way to encourage attendees to come to your session and tease them with bits of information that they'll learn in the session.

If you are interested in the opportunity, please note the following:

  • Record up to a 60-second video clip.
  • Include an elevator pitch for the topic you will be presenting on.
  • Give an idea of who should or will be attending the session.
  • Provide a few objectives the attendees will take away.
  • If there are any images you’d like to include, please do.
  • We will add the opening and closing graphics as well as any lower thirds.

We understand that not all of our speakers have access to professional video equipment and a studio, but almost all of us have a smartphone that will work just as well. And if you need editing help, we'll be happy to work with you to produce the final version.

Just remember to consider the following tips if you do plan to use your smartphone:

  • Please turn the phone sideways, so that the picture is horizontal
  • Keep the phone as steady as possible for the best picture quality – prop it against something or use a tripod if you can (Don't worry, we won't judge you if you use a Selfie Stick!)
  • For the best sound quality, shoot indoors in a quiet area
  • For the best lighting quality, shoot away from windows

You may submit your video via WeTransfer to Natasha McFadden (nmcfadden@exponation.net) or she can provide a ShareFile link to upload the file. If necessary, our Digital Media Editor, Jason Kushner (jkushner@exponation.net) can make arrangements to record you via webcam.

Here are some samples of DSE session promotional videos from 2016:

If the speakers play the lead roles in an educational conference, then the moderators are the supporting actors. In Hollywood, leading actors and supporting actors alike receive the Oscar. Moderators play no less a crucial role in the success of the Digital Signage Expo conference program.

What makes the moderator’s role so important is that he or she must serve two masters – the speakers and the audience – while juggling numerous responsibilities:

  • Introducing the speakers
  • Keeping the seminar on schedule
  • Managing the questions and answers.

Based on attendee expectations and our own understanding of how a good moderator can contribute to the success of a session, each individual accepting the role of a conference moderator needs to be prepared to do the following:

Pre-Conference Preparation

To moderate a single-person (or dual-speaker) presentation, there’s little to no advance preparation unless you want to introduce yourself to the speaker beforehand. Your main responsibilities will be to welcome attendees, read the housekeeping notes and briefly introduce the speaker.

To moderate a panel, prepare by conversing with the speakers to acquaint you, as the moderator, with a better understanding of the subject matter. We also encourage our facilitators to prepare "leading questions" in cooperation with the speakers to break the ice and encourage audience participation during the seminar's Q&A period.

On-Site Responsibilities

  • Reserve the "Speaker Ready Room" for a rehearsal or final run-through with your session’s speakers prior to the presentation. This also provides the opportunity for you to meet the speakers. This is optional, based on the speaker's preference.
  • Show up at least 10 minutes in advance of the start of the seminar to meet the speakers (if you haven’t done so already), review the housekeeping notes and be sure you understand how to use the AV system.
  • Begin the session on time and present the introductory welcome, housekeeping notes and sponsorship acknowledgements at the opening of the session. (These will be provided at the podium by DSE staff.)
  • Keep the speakers within their allotted presentation time so that there is adequate time for questions and answers and that the session ends on time.
  • Manage the flow of questions and answers throughout the session or during a specific Q&A period — including being sure to repeat the question for all to hear — to ensure audience participation and interaction with the speakers.
  • End the session on time and present the thank you message and event reminder announcements, as well as a reminder to turn in the session evaluation forms before leaving, as attendee feedback is essential for us to improve the sessions every year.

Because a moderator represents himself/herself, his/her company and Digital Signage Expo, a high degree of professionalism is expected.

To break the ice, the Facilitator should introduce himself and then ask each group member to introduce himself, including stating their experience with the topic or any questions they have related to the topic.

The Facilitator will distribute a copy of his handout, which should include 5-6 discussion points that will form the basis for discussion.

The overview portion of the Industry Roundtable should take no more than 15-20 minutes, depending whether the facilitator stops to answer questions or prefers to first elaborate on the topic before entertaining questions.

The Q&A portion of the Industry Roundtable discussion based on the topic should take another 15-20 minutes, approximately, depending on the participants' questions.

The concluding 15-20 minutes of the Industry Roundtable is designed for general conversation about the industry segment under discussion. This portion allows participants more room to share expertise, exchange ideas and address issues that might not have been addressed during the overview or Q&A periods.

Please remind the participants to complete and turn in their evaluation forms to the attendants before leaving the roundtable area.

Each participant is encouraged to join in the discussions on the on the DSE LinkedIn site and/or tweet their takeaways using the #DSE2017 hashtag.

To join DSE LinkedIn Group:

Twitter hashtag: #DSE2017

PLEASE NOTE: Industry Roundtables DO NOT have a monitor to display presentations nor do we provide electrical outlets. All presentations should be done via printed handouts using the DSE PowerPoint template. Each facilitator is responsible for printing handouts for each attendee. A roster will be provided for the session approximately one to two weeks prior to the show.

Digital Signage Expo would like to express its thanks to the DSE 2017 Education Committees for the key role they have played in creating a high-quality, professional program for the annual conference and select pre-show educational events. Their responsibilities range from recommending timely and compelling topics to selecting proposals to reviewing final presentations.

Jennifer Arani
Digital Signage Coordinator
JOEY Restaurant Group
Dana Baird
Audio Visual Concept Director
Bell Media
Alan Brawn
Brawn Consulting
Jonathan Brawn
Brawn Consulting
Lyle Bunn
Principal and Strategy Architect
Ryan Cahoy
Managing Director
Rise Display
Penny Carter
Digital Signage Lead
Lockheed Martin
Lawrence Chang
Director, IT
Calgary TELUS Convention Centre
Ian Dallimore
Director of Digital Innovation + Sales Strategy
Lamar Advertising
Laura Davis-Taylor
EVP, Customer Experience
Len Dudis
Grupo Vidante
Kim Dwyer
Internal Communications Manager
Nationwide Children's Hospital
Paul Fleuranges
Vice President, Corporate Communications
New York City Transit Authority
Spencer Graham
Manager of Operations, Information Stations
West Virginia University
David Kepron
VP, Global Design Strategies - Lifestyle Brands
Marriott International
Dan Levi, EVP
Chief Marketing Officer
Clear Channel Outdoor Americas
Margot Kittridge
Vice President, Digital Director
Christina Radigan
Director, Marketing & Communications
Outdoor Media Group
Janna Rider
Director of Digital Merchandising
International Dairy Queen
Josh Saiz
Analyst Programmer III & Adjunct Facility
University of New Mexico
Mike White
Director, Business Development and Digital Signage
Unified AV Systems
Robert White
Design Engineer
Unified AV Systems

As the DSE Conference has increasingly become a peer-to-peer event, DSE would like to hear from any end users, network operators, ad agency executives or brand marketers interested in serving on future education committees. To volunteer please contact Chris Brennaman at cbrennaman@exponation.net

DSE Distinguished Faculty members have contributed to the advancement of professional education in the digital signage, digital out-of-home and interactive technology industries through their presentations at DSE events.

For DSE educators to qualify as Distinguished Faculty members, their presentations must meet the high standards set by DSE and its educational committees and the expectations of DSE attendees as evidenced by high marks on speaker evaluations for:

1. Presenter's Knowledge,
2. Presenter's Effectiveness and
3. Presentation Content.

DSE Distinguished Faculty members have presented at four or more DSE events, including at least once in the previous two years, and consistently earned scores of 3.5 or more on a 4‑point scale on evaluations from attendees, or they have achieved scores of 3.7 or more at a minimum of two events (effective beginning DSE 2011).

Alan Brawn
Brawn Consulting
Ken Goldberg
Real Digital Media
Steve Hargis
Director: Film & Video
Bass Pro Shops
Chuck Lampe
Digital Signage Manager, Creative Services
Wells Fargo
Phil Lenger
Frank McGuinness
Integration Consultant
Management Science & Integration (MSI)
The Walt Disney Company
Brian Meszaros
Managing Partner
Janna Rider
Director of Digital Merchandising
International Dairy Queen
David Saleme
Manager, Business Development, Concessions
Columbus Regional Airport Authority
Rishi Shah
CEO & Founder
Anne White
HypeHouse Inc.
Mike White
Director, Business Development and Digital Signage
Unified AV Systems

DSE Recognized Faculty members have contributed to the advancement of professional education in the digital signage, digital out-of-home and interactive technology industries through their presentations at DSE events.

For DSE educators to qualify as Recognized Faculty members, their presentations must meet the high standards set by DSE and its educational committees and the expectations of DSE attendees as evidenced by high marks on speaker evaluations for:

1. Presenter's Knowledge,
2. Presenter's Effectiveness and
3. Presentation Content.

DSE Recognized Faculty members have presented at one or more DSE events, including at least once in the previous two years, and received an audience rating of 3.5 or more on a 4‑point scale (beginning DSE 2011).

Rudy Alexander
11 Giraffes
Jennifer Arani
Digital Signage Coordinator
Farmer's Insurance
Helena Athans
Digital Retailing Manager
National Australia Bank
Matt Arnold
Senior Engineer
Second Story
David Barrett
Head of Product Development
Merlin Entertainments
Travis Beaven
Jesse Breidinger
Senior Customer Marketing Manager
The Cola-Cola Company
Matthew Brown
Manager, Digital Experience
Servus Credit Union
Lyle Bunn
Principal and Strategy Architect
Penny Carter
Digital Signage Lead
Lockheed Martin
Julio Cesar Cervantes
Gerente General
Dinamakra TVS
Joshua Cohen
Pearl Media
John Coniglio
Senior Account Representative
Westbury National Show Systems
Ian Dallimore
Director of Digital Innovation + Sales Strategy
Lamar Advertising
Sue Culver
Vice President of Retail Merchandising
International Dairy Queen Inc.
Mikhail Damiani
Blue Bite
Laura Davis-Taylor
EVP, Customer Experience
Rupert Day
Richard Dirstein
EVP, Design and Innovation/Principal
Shikatani Lacroix
Timothy DiVito
Associate Director, Information Technology
Rutgers University-Camden
Pam Dixon
Executive Director
World Privacy Forum
Kym Dwyer
Internal Communications Manager
Nationwide Children's Hospital
Andrea Ehresman
Director of Retail Strategy
The Coca-Cola Company
Brandon Elliott
Digital Strategy and Technology Advisor
David Etherington
Chief Strategy Officer
Ian Gadsby
Vice President, Digital Technology
Mark Geiger
Advertising, Sponsorship & Digital Signage
Georgia World Congress Center Authority
Loren Goldfarb
Chief Operating Officer
MediVista Media LLC
Kelly Hackett
Director of Digital Innovation
Ed King
Vice President, Strategy
Travis Kragh
Chief Creative Officer
David Krupp
Kinetic Worldwide
Dan Levi
EVP, Chief Marketing Officer
Clear Channel Outdoor
Roberto Lopez
Founder and Director
Andrada Paraschiv
Executive Director,
Communications and Strategy
FRHI Hotels & Resorts
Brad Parler
Digital Communications Administrator
Stephen Randall
EVP, Mobile and Social
Monster Media
Brad Purdy
Peter Rivera
Chief Experience Officer
Ray Rotolo
SVP, Media Strategy and OOH
Gimbal Inc.
Tom Ryan
Director, Information Technology
Rutgers University
Adam Schilling
Managing Director, Creative
Tom Stipes
Director, Digital Communications
Georgia Institute of Technology
Mark Stross
Chief Technology Officer
ANC Sports
Lee Summers
Manager, Marketing/Technology
Strategic Business Development
Nebraska Furniture Mart
Marcos Terenzio
Director, Digital Creative Experience
Shikatani Lacroix
Anthony Vitagliano
Group Creative Director / Experience Design
Digital Kitchen

If you have questions or need additional information please contact:

Conference Manager
(770) 817-5913
Project Manager
(770) 817-5904

DSE is not currently accepting presentation proposals for 2017. To be considered for future DSE events, please fill out this form and you will be added to our potential speaker database and be informed when the Call for Speakers is issued for DSE 2018.