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CONFERENCE MARCH 28-31
EXHIBIT HALL MARCH 29-30
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CONFERENCES
See the full list of seminars, keynotes, industry workshops and free on‑floor workshops.

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TRAVEL INFO
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Enjoy Our Industry and Exhibitor News
DSC, in partnership with DSE, is a year-round information portal and community for the digital signage industry.
Our online hub and e-newsletters provide:
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INDUSTRY AND PRODUCT NEWS FEED
Select Criteria: Session Type = Seminar

Wednesday, March 29, 8:30 - 9:30 AM

Seminar
  • Session Number: S1
  • Room: Booth #1231
*This session is available for DSE exhibitors only In 2007 the D in OOH did not really exist. Back... read more
Basic to AdvancedBasic to Advanced

    Wednesday, March 29, 9:00 - 9:50 AM

    Seminar
    • Session Number: S2
    • Room: LVCC - S219
    Digital signage is not only about the initial design, but also about the integration of all of the... read more
    BasicBasic
      Sponsored by:

      Seminar
      • Session Number: S3
      • Room: Renaissance - Capital
      Today’s leading brands want to engage with their customers in new and meaningful ways. Leveraging their digital signage,... read more
      Basic to AdvancedBasic to Advanced
        Sponsored by:

        Seminar
        • Session Number: S4
        • Room: LVCC - S220
        Clear Channel Outdoor and its key partners will share how they have brought programmatic technology to OOH. The... read more
        Basic to AdvancedBasic to Advanced
          Sponsored by:

          Seminar
          • Session Number: S5
          • Room: LVCC - S221
          Join an engaging discussion about the rise of digital signage and visual technologies in retail environments, and how... read more
          Basic to AdvancedBasic to Advanced
            Sponsored by:

            Seminar
            • Session Number: S6
            • Room: Renaissance - Rainbow
            According to NPD Group, between 50 percent and 75 percent of fast-food sales occur in the drive-thru lane... read more
            Basic to AdvancedBasic to Advanced
              Sponsored by:

              Seminar
              • Session Number: S7
              • Room: Renaissance-Paramount
              We all know that 'Content is King,' but not many talk about how to overcome the crisis of... read more
              Basic to AdvancedBasic to Advanced
                Sponsored by:

                Seminar
                • Session Number: S8
                • Room: Renaissance-Five Spot
                Implementing any project on a higher-ed campus can be frustrating as there are often several hoops to jump... read more
                Basic to AdvancedBasic to Advanced
                  Sponsored by:

                  Seminar
                  • Session Number: S9
                  • Room: LVCC - S222
                  Large-format and other non-standard sizes of digital signage often create design and user experience challenges. Discussion from the... read more
                  Basic to AdvancedBasic to Advanced
                    Sponsored by:


                    Wednesday, March 29, 2:00 - 2:50 PM

                    Seminar
                    • Session Number: S10
                    • Room: LVCC - S219
                    As the lines between digital and physical retail continue to blur, customers are becoming less aware of channels... read more
                    Basic to AdvancedBasic to Advanced
                      Sponsored by:

                      Seminar
                      • Session Number: S11
                      • Room: LVCC - S220
                      Over the course of 2016, McDonald's deployed indoor digital menu boards to over 12,000 restaurants. This session will... read more
                      Basic to AdvancedBasic to Advanced
                        Sponsored by:

                        Seminar
                        • Session Number: S12
                        • Room: LVCC - S221
                        Four Winds Interactive went from a three-person team in a single office to a 350+ organization with employees... read more
                        Basic to AdvancedBasic to Advanced
                          Sponsored by:

                          Seminar
                          • Session Number: S13
                          • Room: LVCC - S222
                          Upgrading your existing digital signage installation to implement interactivity comes with a unique set of challenges, and it's... read more
                          Basic to AdvancedBasic to Advanced
                            Sponsored by:


                            Wednesday, March 29, 4:00 - 4:50 PM

                            Seminar
                            • Session Number: S14
                            • Room: LVCC - S219
                            Creating content for digital signage requires a unique combination of art and technology. With a shift toward HTML5,... read more
                            BasicBasic
                              Sponsored by:

                              Seminar
                              • Session Number: S15
                              • Room: LVCC - S220
                              As the signage in our physical environment rapidly shifts from a static broadcast medium to a context-aware, interactive... read more
                              Basic to AdvancedBasic to Advanced
                                Sponsored by:

                                Seminar
                                • Session Number: S16
                                • Room: LVCC - S221
                                Triad Retail Media and Sam's Club worked together to use digital signage, mobile engagement, social media and online... read more
                                Basic to AdvancedBasic to Advanced
                                  Sponsored by:


                                  Thursday, March 30, 9:00 - 9:50 AM

                                  Seminar
                                  • Session Number: S18
                                  • Room: LVCC - S219
                                  This seminar will explore the RFI/RFP process, including steps in the process and steps that should be taken... read more
                                  BasicBasic
                                    Sponsored by:

                                    Seminar
                                    • Session Number: S19
                                    • Room: Renaissance - Capital
                                    Integrating has changed. Products are more functional and the range is wider. At the same time, end users... read more
                                    Basic to AdvancedBasic to Advanced
                                      Sponsored by:

                                      Seminar
                                      • Session Number: S20
                                      • Room: Renaissance - Rainbow
                                      In 2016, more than half of online display and video advertising will be programmatic. Will this share eventually... read more
                                      Basic to AdvancedBasic to Advanced
                                        Sponsored by:

                                        Seminar
                                        • Session Number: S21
                                        • Room: LVCC - S221
                                        The world is witnessing the convergence of two massive trends that are influencing and impacting how we create... read more
                                        Basic to AdvancedBasic to Advanced
                                          Sponsored by:

                                          Seminar
                                          • Session Number: S22
                                          • Room: Renaissance-Paramount
                                          Automation techniques can be used to manage menu board site variations on an enterprise level while minimizing operational... read more
                                          Basic to AdvancedBasic to Advanced
                                            Sponsored by:

                                            Seminar
                                            • Session Number: S23
                                            • Room: LVCC - S222
                                            Content may be king, but it’s strategy that drives success in digital signage. Yes, you need a lot... read more
                                            Basic to AdvancedBasic to Advanced
                                              Sponsored by:

                                              Seminar
                                              • Session Number: S24
                                              • Room: Renaissance-Five Spot
                                              If your campus is constructing a new building or planning renovations, how do you know that you have... read more
                                              Basic to AdvancedBasic to Advanced
                                                Sponsored by:

                                                Seminar
                                                • Session Number: S26
                                                • Room: Booth #1231
                                                *NOTE: This session is available for DSE exhibitors only Many companies well established in the United States and Europe... read more
                                                Basic to AdvancedBasic to Advanced

                                                  Thursday, March 30, 11:00 - 11:50 AM

                                                  Seminar
                                                  • Session Number: S27
                                                  • Room: LVCC - S219
                                                  The sourcing process makes digital signage highly visible within the organization and will have the greatest impact on... read more
                                                  Basic to AdvancedBasic to Advanced
                                                    Sponsored by:

                                                    Seminar
                                                    • Session Number: S28
                                                    • Room: LVCC - S220
                                                    If you are just getting started in digital signage, take this opportunity to speak with some end users... read more
                                                    Basic to AdvancedBasic to Advanced
                                                      Sponsored by:

                                                      Seminar
                                                      • Session Number: S29
                                                      • Room: LVCC - S221
                                                      Think you can’t use video in your communications strategy? Go from zero to hero with a small team... read more
                                                      Basic to AdvancedBasic to Advanced
                                                        Sponsored by:


                                                        Thursday, March 30, 2:00 - 2:50 PM

                                                        Seminar
                                                        • Session Number: S31
                                                        • Room: LVCC - S219
                                                        The goal of this session is to discuss and better understand the ROI/ROO process for digital signage. The seminar... read more
                                                        BasicBasic
                                                          Sponsored by:

                                                          Seminar
                                                          • Session Number: S32
                                                          • Room: LVCC - S220
                                                          The presentation makes sense of the latest technological advancements in the audience measurement toolbox including Wi-Fi, cellular data,... read more
                                                          Basic to AdvancedBasic to Advanced
                                                            Sponsored by:

                                                            Seminar
                                                            • Session Number: S33
                                                            • Room: LVCC - S221
                                                            When digital technologies first entered the customer-experience journey, they were mostly found as freestanding kiosks and wall-mounted plasma... read more
                                                            Basic to AdvancedBasic to Advanced
                                                              Sponsored by:

                                                              Seminar
                                                              • Session Number: S34
                                                              • Room: LVCC - S222
                                                              The displays are in, now what? How do you keep things running like a well-oiled machine? Who is... read more
                                                              Basic to AdvancedBasic to Advanced
                                                                Sponsored by: