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Intel Power Lunch: OOH 2.0 - Re-Imagining Consumers' Interaction, Connectivity and Advertising
Thursday, March 30, 2017: 12:00 PM - 1:30 PM
Session Type: Keynote
Room: Renaissance Ballroom 1
Session Number: TKEYNOTE
Basic to AdvancedBasic to Advanced


Sponsored by:


Speaker(s)

Facilitator
Lyle Bunn (RECOGNIZED FACULTY)
Principal and Strategy Architect
BUNN Co.
Panelist
Andreas Soupliotis
President & CEO
Ayuda[x]
Panelist
Barry Frey
President & Chief Executive Officer
Digital Place-based Advertising Association (DPAA)
Panelist
Chris Riegel
CEO
Stratacache
Panelist
Damian Gutierrez
Strategy Lead, Innovation
Intersection
Panelist
Justin Cohen
Director, ECommerce & Digital Strategy
Keurig Green Mountain
Moderator
Jose Avalos
IOTG VP, Global Director Visual Retail & Digital Signage
Intel Corporation
Speaker
Richard Ventura
Vice President, Business Development and Solutions
NEC Display Solutions

Description

Digital Out-of-Home (DOOH) is undergoing a number of efforts to accelerate the growth of digital signage by re-imagining the consumer interaction, connectivity, intelligence and advertisement. There is a huge opportunity to tap into the modern consumer – the hyper-connected individual who is not only looking for engaging content from advertising, but also an experience that is memorable and that they can share. The gradual arrival of 'smart cities' and as urban environment becomes a more important part of the DOOH advertising mix, brands are looking to explore its potential for engagement. DOOH future success will be predicated on enabling brands to engage with consumers in a way that understands the audience and their needs. Brands are starting to plan their campaigns by audience, rather than by format, and that to ensure their campaigns are targeted. OOH screens will have immense media value as they become smarter and sense the world around them. Hence our opportunity is to enable contextual audience targeting. It's all part of ensuring brands reach the right audience in the right way.

 

As part of the keynote, Jose Avalos will invite Industry leaders, including brand CMOs, to share their perspective on DOOH as a core medium.