DSE DSE DSE DSE
LAS VEGAS CONVENTION CENTER
S1 SOUTH HALL
CONFERENCE MARCH 28-31
EXHIBIT HALL MARCH 29-30
 
 
Don't miss the Early Bird Discount - click for details

Attendee Registration

ATTENDEES
Register today to take advantage of the EARLY BIRD DISCOUNT!

SEE CONFERENCES

CONFERENCES
See the full list of seminars, keynotes, industry workshops and free on‑floor workshops.

Exhibitors Act Now

EXHIBITORS
Space is going fast. Don't miss out. Secure your space today for DSE 2017!
 
 
 
Enjoy Our Industry and Exhibitor News
DSC, in partnership with DSE, is a year-round information portal and community for the digital signage industry.
Our online hub and e-newsletters provide:
Latest News  |  Case Studies
Expert-written Articles
Educational Materials
Social Community
INDUSTRY AND PRODUCT NEWS FEED

View Sessions

SESSIONS
See the Sessions for NETWORK OPERATORS!

Read Articles

DIGITAL SIGNAGE CONNECTION
Get your industry's latest news.

Join Our Group

JOIN OUR GROUP
Be part of the digital signage discussion on LinkedIn.

For a printable copy of the sessions, download the PDF
Education of interest to Corporate Communications

Those words describe the experience at DSE, much the way they do Digital out-of-home (DOOH) networks. DOOH networks reach thousands of viewers where they spend most of their time during the course of their day. As such, networked digital displays can be found in coffee shops, along highways, on elevators in office buildings, in restaurants, in stores, in transit stations and airports, in medical offices and in fitness centers, among other venues.

See the innovation Network Operators experience at DSE

Digital Out-of-Home Network Benefits

  • Reach large audiences outside the home that television or other media may not reach, thereby offering a proven medium for increasing brand awareness, introducing products and driving sales lift.
  • Target unique demographic groups with tailored informational and educational content and/or promotional and advertising content.
  • Offer mobile, social and location-based marketing integration and feedback opportunities
  • Can adjust messaging to time of day (dayparting), weather conditions, local or even hyper-local information needs or other addressability triggers.
  • Remotely manage content and screen performance across network from a central location. Capture viewer data for marketing or business improvement purposes via anonymous video analytics, interactive touchscreen or interactive mobile applications.

Digital Out-of-Home Network Applications

  • Transportation  Reach commuters with relevant public information and advertising as they travel to and from work on buses, trains and subways or in their cars; reach leisure and business travelers likewise as they ride in taxi cabs and shuttle buses or pass through airports and railway stations.
  • Entertainment  Reach moviegoers with current and future movie advertisements outside the theater and inside the theater in lobbies; promote menu items at the concession stand by daypart based on box office sales.
  • Healthcare  Reach patients in doctor's offices, clinics and hospitals with healthcare education and product information as they wait for their appointments.
  • Retail  Reach shoppers with brand and deal information in malls and stores ranging from supermarket and convenience store chains to big box retailers.
  • Recreation  Reach health and fitness club members with relevant fitness tips and advertising germane to their active lifestyles.